- How does your product use or challenge conventions and how does it represent social groups or issues?
Our video challenges the idea that a woman needs to be dependent on a man to go out or have fun. Our video is an example of not needing a boy in your life to be happy or enjoy yourself because there are plenty of other ways to achieve that. In this video, the main character goes to the roller skating rink and has a fun time with her two friends. The same two friends who were there for her when a boy let her down. As long as you have sincere and dependable people in your life, good times will come.
How does your product engage with audiences and how would it be distributed as a real media text?
This music will be distributed as a real media text, through video-sharing sites like Youtube and Vevo. On other social media platforms like Tumblr, twitter, and Instagram, we’ll share numerous links to the video to further our audience. The more reblogs, retweets, and views the music video and links to it get, the more people see it. Which is intended as this video was created to be seen by an audience.
How did your production skills develop throughout this project?
I now know that if I’m going to be directing, I have to have a step by step plan as to how the day is going to go (which I did). But I also have to enforce that plan and be detailed when telling people what to do and how to do it. I’ve become a much better planner, which is good because my group needs it. And I’ve become more assertive when making these plans because I’ve learned that being washy washy will get nothing done.
- How did you integrate technologies – software, hardware and online – in this project?
Our music video features the main character on her phone, as sheMs receiving texts from her boyfriend about how he’s taking another girl to the school dance. This represents the modern age of smartphones and texting, and how communication has dramatically changed from what it used to be. Instead of speaking in person, most people simply text, even about sensitive and personal topics.